When customers call your company, and are put on hold, have you ever thought about what you would like them to hear? Hopefully, …not a mono-tone beeping sound, and above all else most definitely not a radio commercial advertising your biggest competitor.
Most likely you would like them to hear a warm, professional sounding message that perks their interest and feeds them important snippets of information about your company. For example your business hours and location, a quick overview about the services your company offers, as well as any products or programs that you think may be of interest to your listener. Does your company run several promotions throughout the year? Do you partake in fundraising ventures? Do your services change with the seasons? Are you relocating, expanding, renovating….or perhaps all three? These are things you definitely want your customers to know about.
Of course, you should also want to include some pleasantries to let your listeners know that you value the fact that they’ve called your company and that you appreciate their patience while holding. Depending on demographics, you may even wish to have your message recorded in more than one language. Or perhaps you may want to engage your listeners with snippets of trivia, and/or incorporate several different pieces of music throughout the message. You can even direct them to take action, such as signing up for your newsletter, connecting with you on social media, or invite them to leave a review on your website.
In just 8 minutes – which is the average length of an on-hold message, you can accomplish so much, by turning silence or beeping on your hold-line into a budget-friendly marketing tool. The best time to start…is right now. Contact us at www.onhold.on.ca/contact for a free sample and quote and we will be happy to get you started on your professional on-hold message for your company.
“A good advertisement is one which sells the product without drawing attention to itself.” – David Ogilvy