Frequently Asked Questions

Benefits to Hold-Line Messages

What is on-hold marketing?

On-Hold Marketing is mix of music and information about your company that plays on your telephone system when you place callers on hold. People are generally receptive to hearing more about a company they’ve just called, so take advantage of this valuable marketing opportunity!   Music and message on-hold are a welcome alternative to silence, a beep or the radio; a solution that generates a more positive caller experience.

How does On-Hold Marketing Inc. help my business?

Marketing on-hold turns silence into sales!  It promotes the products and services you offer, helps present a polished, professional image to your callers, and in a pleasant and entertaining way, encourages callers to stay on the line until you return.

My phone system comes with music, why is this better?

All music is subject to SOCAN licensing fees. If your system came with music, it is likely a 10 second repetitive excerpt that is the same on every other business using that phone system.

On-Hold Marketing Inc. ensures your callers will enjoy real music… music that’s legal, right for the unique needs of your business, and entertaining for your callers.

Are there Voice options?

Yes. On-Hold has a wide variety of Voice Talent to choose from.  Check out our demos. 

General Program Questions

What is included in my subscription?

At On-Hold Marketing Inc. we include everything you need from our studios right here in Canada: creative copywriting, guaranteed digital playback equipment or VOIP compatible files, licensed on hold music, professional voice talent, knowledgeable sound engineers. All you need is a telephone system with more than two lines.

Which package is best?

It depends on the nature of your business. For example, it is important to change your message more often if you have a high rate of repeat callers, have frequently changing information, or run regular promotions. If not too much changes in your business, a seasonal up-date keeps your message fresh and shows callers you value their business and their time.

How much does it cost?

When you choose On-Hold Marketing Inc., a complete package is available for $595.00 per year, that’s less than $2.00/day!  There’s no extra charge for use of playback equipment or .wav files as required by your phone system. We even offer quarterly invoicing at no charge for easier budgeting.

Is there a discount for multiple locations?

Yes. On-Hold Marketing Inc. is pleased to offer a significant discount to additional business locations using the same production at each location.  Need a slight variation? Want to include the addresses and hours? It just costs a fraction more.  Ask us for details. Fill out our online form or call 1-888-466-4653.

Do I have to pay music licensing?

Performing music in public requires a license. In Canada this is regulated by SOCAN (  Telephone hold lines and your web site are both considered public performances. We’ve got you covered! On-Hold Marketing Inc. takes care of all the legalities to ensure the music we put on your hold line meets all legal requirements.

What kind of music do you offer?

We have a large library to choose from with ever-changing samples for you to listen to on our demos. Don’t see what you’re looking for? Just talk to one of our script writers for additional selections.

Who will record the messages?

On-Hold Marketing Inc. engages broadcast-quality professionals who can provide an extraordinary range of reads to reflect the image your company wants to portray. Check out our demos.

How do I know which voice and music work best for me?

Take a look at the demos to select music and talent.  Don’t have time? Not sure what would work best? Your on-hold script writer is always happy to help you choose talent and music.

Do you provide script writing?

Script writing is always included in our on-hold packages. Our professional scriptwriters will call you to discuss your goals and answer any questions before beginning to write your script.  Don’t have time? Not to worry! We can get started with info from your website.

Can I make changes to the script?

We’ll email you a script draft within a few business days for your review. There are many styles of writing, so if you were looking for something more corporate, something punchier or more fun…you are welcome to make any needed adjustments, or give us a call to discuss. Your writer will be happy to work with you to get it just right.

Technical Questions

Will the On-Hold service work with our telephones?

If you have more than 2 lines and a fax – YES! Our service includes playback equipment or .wav files to accommodate any phone system.

How does the equipment hook up to my telephones?

Equipment is connected to the music-on-hold port of your phone system (located in your phone room).

Do you work with Interconnect Companies?

On-Hold Marketing Inc. values leads from Interconnect Companies. Please give us a call to enquire about incentive plans. There’s no selling necessary. Just provide us with qualified leads. Give us a call to discuss today! 1-888-466-4653

How does the MP3 file get onto my phone?

If you have USB-load playback equipment installed, please see detailed instructions or watch our video

Is it possible to record in other languages?

Yes, French recordings are available in our “bilingual” packages.  Check out the French section of our demos. We also offer most other languages and can provide samples upon request.

Phone Menu Questions

What is a phone greeting?

Sometimes this is also called a menu, an auto attendant or an IVR (among other inventive titles). When someone calls your business, the call is answered automatically by the phone system. Based on your phone system’s capabilities, the caller is then able to choose from a menu of options, key in individual extensions, or leave a voice message.  Need ideas? Take a look at our sample menu.

What is a good menu tree?

Whether your system is a simple voicemail menu, or a complex system that navigates callers through a large number of options (such as updating accounts, ordering services and paying bills), the goal is to ensure the options are efficient and easy to follow; simple and familiar.

Do you have voice choices?

We have the voice that reflects the image you want to present for your business.  Choose a voice from our demos and then let us know whether you would like a casual read, a corporate feel, or an upbeat and fun style.

Do you help me write the greeting?

Once your phone provider has programmed your phone system, On-Hold Marketing Inc. writers have the experience to help you create an effective menu.

Do you offer bilingual messages?

Yes. On-Hold Marketing Inc. offers recordings in most languages and co-ordinates translation by professional translation services.

How does the message get onto my phone?

Depending on your phone system set-up and capabilities, the messages can either be uploaded directly from our studios, loaded onsite by you from files On-Hold Marketing sends you via e-mail, or loaded by your phone provider.

Will the recordings work with my phone system?

Yes! Once your phone system is programmed, our production facilities can accept and deliver projects quickly and professionally in any format you may need.

We are in the process of updating our phone system so you may not be able to reach us. Please e-mail instead.